Among the main trends affecting the world of digital advertising, the retail media phenomenon is certainly the most interesting one: over 128.2 billion dollars of investments are expected by 2024 and the possibility of becoming the third largest channel globally. […]
Google Privacy Sandbox does not convince, and the definitive farewell to third-party cookies is becoming increasingly distant: just a few days ago, it was announced that the final deprecation of third-party cookies has been postponed until 2025. At the core […]
From banners to search campaigns, from traditional programmatic advertising to more innovative campaigns using cutting-edge media and channels (think CTV or digital out-of-home): over the years, digital advertising has increasingly become an essential element in the marketing mix of brands […]
Attention metrics and evolved measurement strategies are topics that are taking on an increasing role within the advertiser world. Within the Blendee platform you can find numerous areas in which to keep track of some of these metrics. A good […]
