Personalise your users’ browsing experience thanks to the integration of Blendee with WordPress, the most widely used CMS for website creation: the connector is already available and free of charge for Blendee customers.
In recent months, the Blendee team has carried out a major integration update simplifying the configuration and integration process between the WordPress CMS and Blendee.
Thanks to the new, revised and improved Plugin, which can be downloaded directly from WordPress, you can now connect your WordPress site with Blendee in a simple click and completely free of charge, exploit the potential of the platform and implement Data Driven Marketing strategies.
Why integrate Blendee with your WordPress
On-site personalisation of content, behavioural messages, blog articles, but not only that: Blendee enables numerous off-site personalisation activities that allow you to engage users even when they have chosen to leave your site.
All this translates both into the possibility of deploying effective lead generation and lead nurturing strategies, thereby increasing the number of potential customers, but also into the ability to personalise your site.
For any personalisation of the customer experience, the secret of success lies in a careful profiling and segmentation analysis of your audience.
Thanks to Blendee’s capabilities, you can deploy effective profiling activities and create detailed user clusters. The advantage is that you can send the right message, to the right person, at the right time.
Integration of Blendee with WordPress: how to do it
Integrating Blendee with WordPress is quick and easy to do thanks to the plugin developed by the Blendee team published and downloadable from the WordPress repository. In fact, it is defined as a one-click integration: in just a few minutes, you can integrate the complete set of Blendee features into your site.
Moreover, the plug-in does not require any maintenance, as it is public and is updated automatically.
The creation of the integration is a two-step process:
- Install the already online public Blendee M.O.S. plug-in in your WordPress
- Accessing the Blendee platform go to the App Center section and configure the integration in Blendee by activating the connector
The integration process as you can see is extremely easy. This translates into the possibility of having up-to-date data within Blendee on users’ browsing behaviour, from pages viewed to blog articles read, to name but a few examples.
They can be updated in real-time and thus enable advanced profiling and dynamic segmentation activities, first, and effective personalisation activities, later.
Invite your users to register to keep up to date with the latest news and publications of your blog, or ask them for information and data for better profiling activities: Blendee has everything you need!
Blendee with WordPress: what advantages
- Creation of personalised customer experiences for your users;
- Get to know and recognise your users through effective profiling and dynamic segmentation strategies;
- Creation of content personalisation and lead nurturing strategies;
- Ability to make the most of content in WordPress thanks to an effective content recommendation system;
- Ability to engage users with personalised messages.
Personalise your WordPress site with Blendee. Activate the integration now!
