The promo season has begun: just after the week of Black Friday, the time has come for brands and retailers to prepare for Christmas promotions first and then the winter sales.
Like every year, Christmas and especially the winter sales represent for many e-commerce and retail businesses an unmissable opportunity to increase sales, acquire new customers and retain current ones.
In light of all this, in order to maximise results and increase sales, at a time when competition is extremely high, it becomes essential to adopt marketing strategies and tools to ensure the success of ecommerce.
Today, more than ever before, the success of an eCommerce business lies in the ability to create winning acquisition, retention and loyalty strategies, where, as we can imagine, personalisation ‘rules’.
Therefore, what are the recommended tools and strategies to increase sales during the winter sales?
As you can easily imagine, the list of activities is a long one. In this analysis, we have chosen to focus on 3 winning activities and to introduce you to the Blendee Apps that will enable you to implement them so as to increase your sales during the winter sales.
Winter sales: how best to prepare
Before we delve into the description of the activities, it’s worth mentioning one aspect that is fundamental to the success of any marketing activity: marketing strategy planning.
In order for any good marketing strategy to work, especially in a period such as the winter sales, it must be carefully planned so as to be active in the days leading up to the start of the promotional activities themselves.
Here are 3 useful tips:
Profiling and Segmenting
Users Master data, information on purchasing behaviour and browsing: analyse your users’ data and segment them into different clusters. Offer them personalised promotions via email, SMS, push notifications or directly at the point of sale.
Clear and personalised promotional offers
Provide discounts that can gradually increase in the run-up to the end of sales and always make the starting and final price explicit. Create personalised promotions for particular user and customer segments, add gadgets or provide free shipping.
Pre-Sales and Lead Acquisition Campaigns
Advance a selection of promotions to your most loyal customers via SMS or email. Expand your contact list with lead generation campaigns: promote on social media or with ADS campaigns to sign up for special offers.
3 Blendee apps to improve sales during the winter sales season
These above are just a few useful tips and tools for creating a marketing strategy for the winter sales.
In the following paragraphs we will go through 3 strategic activities and introduce you to Blendee Apps that will enable you to implement them so as to increase your sales during the winter sales.
Email marketing, SMS and Push Notification: personalise your communication
During sales and promotions, email marketing is still one of the most effective channels and tools to engage and target users and customers.
With this tool, you reach your users at every stage of their customer journey. Inform them of the start of sales, send them personalised offers, show related products to those who have made a purchase or, in view of the end of promotions, surprise them with last minute offers if they have not yet purchased. Integrate email marketing and web push notification activities with mobile marketing strategies: SMS can also be a great tool for off-line marketing strategies.
If email marketing is the most exploited channel and one of the most effective during sales, SMS marketing is certainly no different. Special offers, reassurances on delivery, shipping methods are certainly content that can be conveyed via SMS.
Recovery Cart: improve your strategy for recovering abandoned shopping carts during winter sales
Shopping cart abandonment is a frequently recurring problem in e-commerce, but it becomes even more relevant during high traffic periods such as the Winter Sale.
While on average, shopping cart abandonment rates are around 70 per cent, during peak shopping seasons, the percentage can rise to 80 per cent (Baymard Institute).
Having a solid strategy for recovering abandoned shopping carts is not only useful, but is crucial for maximising sales during the most important times of the year, such as Christmas promotions and winter sales.
To this end, the “Cart Recovery Pro App” developed by Blendee and available in Blendee’s App Store, allows you to design a well-structured flow for the recovery of abandoned carts, using a trigger to identify abandoned carts in real time and engage users with offers and personalised content sent via email, SMS or push notifications.
Boost sales during sales with Blendee’s
The desired product at a super-cheap price is every consumer’s dream and, on the other hand, an increasingly used promotional strategy to boost sales during particular periods such as sales.
The success of these strategies lies in their ability to provoke in the consumer the so-called impulse purchase, quick, sudden and immediate, perhaps with respect to a product that he or she has already been monitoring for some time and is waiting for the sales period to buy it.
Flash sales are certainly very useful at this time of year, on the one hand to encourage an increase in sales, and on the other to increase the acquisition of new customers and/or retain those already acquired.
This is where the “Flash Sales Recommendation and Form” app developed by Blendee fits in. This engine makes it possible to optimise sales through intelligent recommendations and efficient management of purchase forms.
The app uses advanced algorithms to analyse users’ purchasing behaviour and suggest special offers and temporary promotions. These flash sales recommendations are personalised according to users’ preferences and browsing behaviour, thus ensuring a highly relevant shopping experience.
Flash Sales Recommendation and Form simplifies the purchasing process by providing intuitive and user-friendly purchase forms. Users can easily fill out and submit purchase forms without having to go through complicated registration or payment processes.
These are just a few of the many apps that, when used with Blendee the first Marketing Operating System, will enable you to grow your ecommerce business.
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