June is the month that definitely opens the door to summer, time for sunshine, first beach vacations and…summer sales.
The much-awaited shopping event is set, in most regions of Italy, for July 2: it’s the time to “pull out the stops” for your eCommerce and put in place the best strategy to relaunch and increase sales.
So here are some valuable tips for you to put into practice right away!
#1 eCommerce marketing: a good summer sale marketing strategy starts from the shop
ADS campaigns, email marketing activities, SMS marketing, and more: how often do we focus almost exclusively on activities aimed at increasing the number of visitors to our shop, forgetting, instead, to enhance the browsing and purchasing experience.
Updating prices by showing the discount is but the first step: it is necessary to make the very products being promoted clearly visible in order to better guide the potential customer.
- Create a shop category dedicated to summer sales and make it easily accessible from the home page and navigation menu as well.
- Capture the user’s attention with eye-catching promotional banners.
- Personalise the browsing experience of those who land on the shop with customised and dynamic product recommendations.
- Activate customized up-selling and cross-selling strategies .
- Guide the ‘anonymous’ user to discover confidential promotions by inviting them to register, or recognise your most loyal customers and engage them with dedicated offers, communicated via eye-catching behavioural messages.
- Stimulate users to buy by offering free shipping even for very low thresholds and make it well evident on the cart page.
Web personalization activities play a key role in enhancing a user’s browsing experience, guiding them toward a purchase.
#2 Marketing strategy and summer sales: acquire traffic with ADS campaigns
While existing loyal customers are an excellent cluster on which to focus one’s summer sale marketing strategy, the days leading up to the start of promotions can nevertheless be leveraged to acquire new potential customers.
Google ADS campaigns and social channels can thus be a great tool to use.
Better profile and segment your audience and use clusters of users you already know as a starting point for acquiring new ones.
It stimulates new users to release data and contact information to receive preview news and promotions and perhaps get exclusive, early access to the 2022 summer sales.
Thank users with customized retargeting campaigns: synchronize audiences across Facebook and Google ADS and create even more effective and relevant ads for each individual user.
The use of a Customer Data Platform such as Blendee allows you to enhance the customer experience of your users also off-site, thanks to the possibility of creating high-performance and customised ADS campaigns, optimising your investments.
#3 Email marketing automation: harness the potential of your mailing list
During sales and promotions, email marketing is still one of the most effective channels for ringing up your users and customers.
While it is true that never, as in these circumstances, can you resort to mass sending of commercial communications to your DB, the advice is to focus on profiling and segmentation of your audience. Identifying the clusters of users most likely to buy, as well as those of users who have not purchased for a long time or who have not visited the shop for months, will be an opportunity to personalize the commercial offer even more in view of the sales, perhaps customizing it with recommended products selected on the basis of the last items seen or purchased, on those added to the wishlist, added or removed from the cart.
Personalization of content and products but not only that: the advice is to make the most of the full potential of email marketing also for trigger campaigns thus focusing on recall activities for users who abandon the cart or follow up activities for those who have just made a purchase.
Engaging the user with the right message, at the right time, is the secret of any effective marketing automation strategy.With Blendee’s advanced and dynamic profiling and more than 300 available triggers, you can create personalized customer experiences even off-site.
#4 SMS marketing and push notification: closer to customers, but not only that
If email marketing is the most exploited channel and one of the most effective during the summer sales, SMS marketing is certainly no different.
Special offers, reassurances about delivery, shipping methods are definitely content that can be conveyed via SMS. But what if of the users we don’t have contact information? Don’t worry, we can stimulate them to sign up for push notifications in order to ring them up even “anonymously.” Web personalization, through product recommendation and behavioral messaging, personalized ADS campaigns, email and SMS marketing activities: the activities we can deploy in our marketing strategy during sales are numerous. At the basis of their success, however, remains an effective profiling and segmentation strategy of one’s audience
It is precisely at this stage that the use of a Customer Data Platform such as Blendee can provide real added value by enabling a complete, reliable and up-to-date single customer view of the user.
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