What is meant by CRM
CRM stands for “Customer Relationship Management” and specifically indicates a strategy aimed at managing the relationship and interaction between the company and potential and actual customers with the goal of growing and enhancing it over time, focusing on their retention.
Increasingly, however, we refer to CRM Customer Relationship Management to mean not only the strategy, but also the software and systems designed to put it into action.
What does a CRM do ?
CRMs or Customer Relationship Management are platforms designed to manage relationships, useful for unifying contact information from multiple channels and sources, managing relationships and tracking interactions both online and offline. A CRM Management Software enables improved management of data and all customer-related information.
Relative to a single customer contact, a crm software is thus able to collect numerous data that can be augmented over time in order to keep track of all interactions between lead, prospect, customer and company. All for the purpose of knowing the customer as deeply as possible so as to improve the relationship, customer satisfaction and loyalty.
In summary, we can say that a crm should:
- Improve customer contact management
- Monitor and track all interactions between company and customers
- Fostering collaborations among teams: Account, Sales, Marketing
- Improving productivity
- Increase sales opportunities
- Fostering Marketing Campaigns
- Provide by data-driven decision
CRM integrations with other platforms
When people talk about CRM, they also often refer to other technology platforms and solutions with which CRM is often confused; these include Customer Data Platforms (CDPs).
Unlike a CDP, CRM tends to use first-party data and a more limited amount of information that tends to be entered manually and not collected.
Increasingly, however, we refer to CRM – Customer Relationship Management to mean not only the strategy, but also the software and systems designed to put it into action.
This indicates the platforms designed to manage the relationship, useful for unifying contact information from multiple channels and sources, managing relationships and tracking interactions both online and offline.
Relative to a single contact, the CRM is thus able to collect numerous data that can be augmented over time in order to track all interactions between lead, prospect, customer and company.
When people talk about CRM, they also often refer to other technology platforms and solutions with which CRM is often confused; these include Customer Data Platforms (CDPs).
Unlike a CDP, CRM tends to use first-party data and a more limited amount of information that tends to be entered manually and not collected.
