Learn how to personalize the customer experience in the travel industry and how to optimize the user’s customer journey with marketing automation. Blendee helps you create the perfect “journey” for the digital traveler user.
Tourism, in Italy, is seeing steadily growing numbers, thanks to the contribution of digital, and is seeing the emergence of trends that increasingly put the consumer at the center.
This is confirmed by data from the Osservatorio Innovazione Digitale nel Turismo (Digital Innovation in Tourism Observatory) of the Politecnico di Milano, published in January 2019, which reveal that, for the digital tourism sector, it is the entire transportation sector that accounts for the main share (61 percent), followed by accommodations (+29 percent) and vacation packages (+10 percent). While supply is dominated by offers for transportation and lodging, the most used sales channel is undoubtedly direct, accounting for 71% of the market, followed by OTAs (Online Travel Agency) and aggregator sites. Finally, mobile devices are confirmed as the key tool used by tourists: bookings and transactions made from mobile devices are up 46 percent compared to 2017.
Sectors, sales and communication channels, but not only: data confirm how the “non-digital” tourist is now a white fly: only 2% of Italians between 18 and 75 years of age do not use the Internet for activities related to their last vacation.New technologies are emerging, buying behaviors, interests and expectations are changing: but how to deal with the new challenges?
Technology and Customer Experience: how to win over the digital traveler
Demanding, aware, perhaps increasingly difficult to please: the identikit of the digital traveler gives us a picture of a consumer increasingly looking for real experiences rather than just travel. In this context, it becomes crucial for all industry players to better interpret the new needs of digital consumers, welcoming change as a stimulus to improve their offerings.
The ability to know the user through data collection and advanced data analysis of browsing or purchasing interests and behaviors, and the consequent ability to offer the best product or service with respect to the user’s needs, communicating the right message at the right time, is what will enable companies to grow their business, including in the tourism sector.
Marketing automation for the travel industry with Blendee: everything you need in one platform
Blendee opens up to the travel industry and offers predictive marketing automation solutions that allow you to create for customers and prospects, unique and personalized experiences at every touch point online and offline.
An unforgettable experience often starts with a click: create unique marketing campaigns, build customer loyalty, and enjoy the experience of seeing the value of your users grow over time!
Get to know your users
Every successful marketing activity starts with knowledge of users’ desires and interests. Harness the power of Blendee’s evolved segmentation, using information on demographic characteristics, interests and buying behavior. Discover the stage users are at within the Customer Lifecycle and enhance their value over time: machine learning and artificial intelligence will allow you to analyze what will be their behaviors and rewarding solicitations for each individual user.
Personalize their experience
Trigger, emails and behavioral messages and more: contact each user with communication that is truly personalized in both content and frequency. Over 300 types of triggers will allow you to engage your users and ring your visitors by automating every interaction in every communication channel.
