How to reach the user even when they are not browsing the website

How can personalized push notifications be used to reach your users? With what benefits? Read on and find out.

Push notifications are a particularly effective type of instant messaging that allows the brand to reach a user even when the user is not browsing the website. In fact, this particular type of real-time message can be viewed by the user on both desktop and mobile even when the browsing browser is not active. Precisely for this reason, push notifications are able to reach and prompt the user even when he or she least expects it, communicating targeted and personalized messages in a much less invasive way than SMS. At the graphic level, push notifications are characterized by a title, a text message containing a link and a logo icon, the latter a very important element to be immediately recognizable in the eyes of the user.

Push notifications: how can they be used?
Push notifications can be used for mainly two purposes:

Informing and updating the user These are push notifications made to notify the user of useful information that may relate to, for example, the progress of their order, rather than the status of a travel reservation or, for example, the delay of a flight or the opening and closing of check-in.
Engaging and engaging the user In this specific case, push notifications are made for promotional purposes in order to stimulate the user to perform a certain action that may be visiting the website, signing up for a particular service or making a purchase.
User segmentation: the first step in making effective push notifications
As with all marketing automation, it is also important for push notifications to profile and segment users in order to send them personalized communications consistent with their browsing path or interests. With Blendee’s advanced segmentation system, it is possible to filter users based on particular demographic, behavioral characteristics or based on the lifecycle state they are in. Communicating different offers based on customer type is very important to create a truly personalized customer experience. For example, it is certainly more fruitful to communicate the start of a promotion on a particular cluster of users who have shown real interest in it, rather than sending it to uninterested users as well.

Push notification and anonymous users: the advantage of targeted communication
Compared to many other marketing automation activities, push notifications are also a particularly effective solution when it comes to reaching anonymous users, i.e., all those who prefer not to register and release information and contact data.Considering the fact that more than 90 percent of users who visit a site do not release data, it is easy to understand how push notifications represent a very important opportunity. As far as GDPR is concerned, push notifications are absolutely compliant, as before showing them to user this user must have agreed to consent to receive notifications.

Push notifications with Blendee: how to configure them
push notification how to configure them
Among the different types of triggers in the platform, Blendee also allows you to easily implement web push notifications. In fact, they constitute one of the actions that can be associated with the trigger that you want to go and configure. In addition to message customization, as it happens for any other trigger, also for push notifications it is possible in a few clicks to also define the user segment as well as set the different conditions for which the message should be visible . We report alongside an example of displaying a web push Notification in a mobile version. Many Blendee customers have chosen to configure web push notifications during particular promotions. For example, this is the case for Camicissima and Mondo Convenienza, which have chosen this mode to notify their users and customers of special promotions on the occasion of Black Friday.