How often does it happen that users add items to their cart without completing the purchase? The reasons can be many: they found a better deal or simply their browsing experience wasn’t personalised for them. All of this results not […]
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eCommerce Strategy
Do you want to boost your online business performance with winning eCommerce strategies? Don’t miss our insights and useful tips: many case studies and best practices will guide you to discover the potential of ecommerce marketing automation.
Customer Data Platforms (CDPs) are increasingly important technological solutions in digital marketing, especially for companies that want to fully exploit the potential of data-driven strategies. In this article, we will explore the main benefits of CDPs for a Data-Driven Marketing […]
Data is an invaluable asset for any business, regardless of the sector or type of business. The more data we have about our users and customers, the better profiling and segmentation activities we can implement to create relevant and personalised […]
The use of artificial intelligence in marketing is often associated with an important aid in creating content, writing product descriptions or generating images or videos on a large scale. But to all this we could add another advantage: increasing conversion […]
Imagine you could increase your e-commerce revenue, improve your users’ customer experience, and incentivise recurring purchases without having to drastically change your strategy. The key to achieving these goals could be a single move: product recommendations. An effective product recommendation […]
The user has profoundly changed his behavior, not only when buying but also when browsing. Publishers, advertisers and marketers today find themselves having to deal with a user who moves in an increasingly omnichannel and cross-device context, in which the […]
The promo season has begun: just after the week of Black Friday, the time has come for brands and retailers to prepare for Christmas promotions first and then the winter sales. Like every year, Christmas and especially the winter sales […]
Personalise your users’ browsing experience thanks to the integration of Blendee with WordPress, the most widely used CMS for website creation: the connector is already available and free of charge for Blendee customers. In recent months, the Blendee team has […]
User data represents a treasure trove of information and an invaluable resource for any business or type of organisation. The more you know about your users and customers, the greater the opportunities for implementing effective strategies to personalise the customer […]
We have created our personalised email and identified the segment to which it will be sent, but now we are faced with a fundamental question: at what time and on which day should we send the email so that it […]
