How often does it happen that users add items to their cart without completing the purchase? The reasons can be many: they found a better deal or simply their browsing experience wasn’t personalised for them. All of this results not […]
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Blendee Blog | Marketing Operating System
Customer Data Platforms (CDPs) are increasingly important technological solutions in digital marketing, especially for companies that want to fully exploit the potential of data-driven strategies. In this article, we will explore the main benefits of CDPs for a Data-Driven Marketing […]
Data is an invaluable asset for any business, regardless of the sector or type of business. The more data we have about our users and customers, the better profiling and segmentation activities we can implement to create relevant and personalised […]
Today, the collection, normalisation, and activation of user data are increasingly at the centre of many brands’ strategies. Creativity and personalisation of messages, content, and, more generally, the entire customer journey, can only start from an in-depth analysis and understanding […]
The use of artificial intelligence in marketing is often associated with an important aid in creating content, writing product descriptions or generating images or videos on a large scale. But to all this we could add another advantage: increasing conversion […]
Imagine you could increase your e-commerce revenue, improve your users’ customer experience, and incentivise recurring purchases without having to drastically change your strategy. The key to achieving these goals could be a single move: product recommendations. An effective product recommendation […]
The user has profoundly changed his behavior, not only when buying but also when browsing. Publishers, advertisers and marketers today find themselves having to deal with a user who moves in an increasingly omnichannel and cross-device context, in which the […]
The promo season has begun: just after the week of Black Friday, the time has come for brands and retailers to prepare for Christmas promotions first and then the winter sales. Like every year, Christmas and especially the winter sales […]
Personalise your users’ browsing experience thanks to the integration of Blendee with WordPress, the most widely used CMS for website creation: the connector is already available and free of charge for Blendee customers. In recent months, the Blendee team has […]
Connected TV has produced an unprecedented acceleration in the transformation of traditional TV advertising. Added to all this is the enormous spread of streaming platforms such as Netflix and Prime Video which have produced changes in the habits of using […]
