As essential in content as they are effective in form: we are talking about web push notifications, one of the most effective tools we can have to engage and engage our users even when they are not browsing our site/eCommerce
Ideal for informing, communicating news and offers, web push notifications have the enormous advantage that they can also be used on clusters of anonymous users, that is, users who have chosen not to provide data and contact information such as email or phone numbers, but have nevertheless chosen to subscribe to notifications.
Quick and easy to set up, push notifications register very high open rates, sometimes higher than the newsletters themselves, have undoubtedly lower costs than SMS , and allow a high degree of content customization thanks to the possibility of segmenting one’s audience based on many criteria ranging from biographical data, behavioral data, lifecycle information and data collected in real-time.
Web push notification: new configuration and simultaneous sendings
Blendee has been enriched with a new feature: with the new release, in fact, the Push Notifications feature has been introduced, which allows for the creation and management of simultaneous push notification sends in a few simple steps, just as is already done with SMS and newsletters.
In fact, if until now push notifications could only be configured as triggers and managed within the Experience Manager, they are now simply accessible as a stand-alone feature from the menu.
By accessing the “Push Notifications” section, it is now possible to not only manage a mass sending of notifications, as anticipated, but also to take advantage of a simple configuration wizard that allows you to:
- Choose the mode of the notification (persistent or automatic disappearance);
- Define the display priority;
- Select the segment of users you want to reach;
- Identify the date and time of submission;
- Customize the content in terms of title and text.
With Blendee‘s new feature, creating push notifications is even easier and faster, but before you make the most of this channel, don’t forget to collect subscribers. To do this, simply configure within your site a behavioral message by selecting the dedicated graphic template and customizing it in form and content.
Push Notifications effective? Put them to the test with theA/B Test
The news regarding push notifications does not end there: in addition to the simultaneous and massive sending of notifications and a simple configuration, Blendee is about to extend the A/B testing functionality to them as well.
One notification, multiple versions: choosing the most effective and high-performing content is the first step to an effective strategy.
- Define the variants of your notification
- Establish your sample of users
- Choose the parameters for which to judge the best performance
- Configure and start the test
Blendee ‘sA/B testing will allow you to test your push notification on a small sample of users, thus, allowing you to go on to send only the best performing message to the remaining audience.
