From user profiling in omnichannel strategy come the best marketing strategies to grow your business. Demographic information, browsing behavior, past and present, source channels, buying habits, and more: Blendee’s capabilities for profiling and user segmentation get richer. Let’s find out what’s new together.
How to segment users by age group: discover the new filter
Segmenting one’s user base as mentioned many times, is fundamental to a winning marketing strategy, this is because it will allow us to configure actions and activities in line with the needs of our users. For this, it is essential to have detailed information about the characteristics of our users. For example, if the user who is browsing our site is a woman or a man, the graphics, and therefore the products or content shown, will have to be personalized and relevant to their profile. Among the many pieces of information that we can use to personalize our users’ shopping and browsing experience is definitelyage. For example, if our site is a travel agency, we should suggest different packages and offers based on whether our user is a 20-year-old boy or a 50-year-old lady. Obviously these two users have different needs and requirements, so the promotions shown will also have to be different: that is why knowing their age could be very important to be able to offer a truly personalized experience.
Blendee allows you to do this by providing, among its many filters, the “Age” demographic filter. Thanks to this filter, it is possible to intercept users who have a particular age, for example, by configuring the filter = 25, or by intercepting users who are part of a certain age group, for example, age between 20 and 29 (see image below)
User lifecycle: personalizing the user experience from the time of user enrollment
Another filter for segmenting users recently added by Blendee is the one related to “Enrollment Date“.
This filter goes precisely to identify a specific period in which the user joined the site. Also this filter can be very useful to differentiate promos and offers based, precisely, on the life cycle in which our user is. For example, if a user has been signed up for a week and still has not made any purchases, we could send an email with a discount code to incentivize them to complete their first purchase. Whereas if they are users who have been subscribed for more than a year, we might send emails that incentivize them to join loyalty programs or private clubs. This will also be a way to make our user feel important so as to fortify the relationship and loyalty.
Profiling and segmenting users: the strategy to increase the ROI of your campaigns
Once we have created our Audiences, we need to plan activities with the aim of soliciting them through all the means made available. Blendee in addition to newsletters, push notifications, popups and many other actions, allows you to use your Audiences on Facebook or Instagram. In fact, thanks to the Facebook module, once the connector is configured, it is possible to synchronize Audiences from Blendee to Facebook and Instagram. This is done in a simple way, in fact you just have to flag the little box on the Facebook column, of the segment you want to synchronize to Facebook.
While to find saved audiences on Facebook’s Business Manager, simply go to “Audiences,” click on “Filters,” and finally click on “Saved Audiences.” These are just some of the most recent innovations introduced in our platform to enable you to segment your users even more effectively!
