Behavioral messages, defined in Italian as behavioral messages, represent one of the most widely used marketing automation-related features to personalize a user’s online customer experience.
Behavioral messages are, in fact, automatic messages contextual to web browsing, typically notifications that take on different formats.
They are called behavioral, because their activation as well as their content and design change depending on the user’s behavior: what pages they are visiting, what products they have placed in the shopping cart, what kind of product categories they are clicking on, etc..
As anticipated, there are several types of behavioral messages, let us analyze the main ones.
- Box message: pop-ups also fall into this category. They are, in fact, the classic windows that appear in overlay during navigation.
In eCommerce they are widely used to promote discounts and offers and can also be particularly useful for lead generation activities. - On-exit message: this type of behavioral message is very similar to the previous one. What characterizes it most is the fact that it is triggered at the very moment when the user chooses to leave the site.
- Push bar: this type of behavioral message allows a message to be configured at the top or bottom of the screen. It is particularly used on eCommerce sites to communicate offers, discounts or to signal free shipping.
- Side panel message: is a fairly invasive behavioral message type. It allows messages to appear in overlays from the side of the screen perhaps when the user accesses the page
- Static top message: this type of behavioral message allows the message to be displayed in a fixed part of the page.
- Warning message: this category includes a particular type of messages that usually appear in the top right corner while browsing. As the category name itself reports, they can be thought of as devi alerts and therefore have the main purpose of attracting the user’s attention.
