How to personalize the customer experience from the website to the social channel? Let’s find out together how to improve your social campaigns with Blendee!
From personalizing content and product offers on the site, to sending targeted communications via email or through push or SMS notifications, but that’s not all: a user’s experience involves an increasing number of touchpoints, among which we certainly cannot forget social channels.
From Facebook to Instagram, just to name the most popular social platforms, social channels are now an integral part of every company’s marketing strategies, and it tends to be the case that their strategic use basically concerns two crucial stages of the sales funnel . That’s what this article will cover:
- the awareness phase in which activities inherent in the acquisition of new traffic to one’s website are included
- the action phase in which the activity of purchasing a product or the activity of booking or quoting a service is supported by remarketing campaigns
- Facebook leads ads and Blendee: how to personalize user experience post campaign
In both phases, the contribution of marketing automation and of artificial intelligence can prove crucial in creating relevant customer experiences, but more importantly, in optimizing and improving the performance of social ADS campaigns.
Brand awareness and lead acquisition: blendee’s contribution to your social campaigns
From biographical information, to data related to browsing and purchasing behavior: due to its nature as a Customer Data Platform, Blendee collects and normalizes a significant amount of data inherent to users that, with the help of sophisticated artificial intelligence algorithms, can then be used for profiling and segmentation of its users. This all translates into the ability to create effective marketing personalization strategies on site but not only: Blendee’s advanced profiling and segmentation systems enable the creation of highly detailed dynamic segments that can also be used outside the site itself.
Thanks to Blendee’s Facebook connector, these segments can in fact be exported and made available directly within the Business Manager account so used as a starting point for creating new audiences on Facebook and Instagram.
Remarketing campaigns even more effective with Blendee’s artificial intelligence
From audience creation to direct management of campaigns in the platform: thanks to the activation of Blendee’s Facebook connector, social campaigns can be created taking full advantage of the full potential of artificial intelligence and can be tailored to individual users and their segments in real time.
Within the platform, campaigns for Facebook and instagram are configurable through triggers: once the trigger is chosen (ex: welcome message), the facebook campaign will be configurable as an action type. Once set, it will be possible to access the Facebook Campaign Manager, which allows you to configure all key campaign information:
– message
– budget
– channels
– start and end date
Once the campaign is set up, it is Blendee that will keep both the user segments and the product catalog aligned, substantially simplifying your work and automating campaign delivery.
Facebook leads ads and Blendee: personalize user experience post campaign
By integrating with Facebook Leads Ads, it is possible to create personalized, campaign-consistent customer experiences for all users who click through to the site. In fact, it is possible to connect Blendee’s Facebook Apps directly to Facebook, automatically creating lead segments from these campaigns. For such segments, dynamic customization of content, landing pages can be done, thus helping to increase campaign performance.
