About 30 percent of those who conclude a purchase within an online shop first perform at least one search: estimates gathered by Blendee, confirm that internal search within a shop or website is one of the most interesting features to use to improve its performance, including in terms of conversions.
Quick search, relevant results allow, in fact, users to move quickly between the different products or content offered concluding, in the case of eCommerce, more easily the purchase.
What if search results could be personalized? That’s where the new version of Blendee’s Smart Search comes in, which is even better performing and more effective thanks to the contribution of artificial intelligence: results are personalized according to the user’s segment and based on different algorithms: from the most viewed and clicked on products/content to those recommended based on the user’s browsing and/or purchasing history.
The result? An improved user-side browsing and/or purchasing experience, increased conversion rate and site/eCommerce browsing performance.
But how to make the most of Blendee’s Smart Search?
Blendee Smart Search: risultati personalizzati a portata di click
Personalized search results: as anticipated, this is where the secret of Blendee’s Smart Search lies.
The high level of customisation of results is made possible during configuration by two fundamental aspects:
- assignment of a specific segment to the search i.e., the possibility of showing different results according to the user’s segment (e.g., in a clothing shop to a high-spending user I can choose to show among the first results products from the new collection, while to a user who buys more frequently in the promotion period, outlet or discount products);
- integration of the content and product recommendation which enables product placement based on various algorithms.
As can be easily guessed, the intelligent use of both features allows a user’s navigation and purchase path to be guided by showing products and content more in line with his or her needs and expectations.
Going into more detail, in addition, Blendee’s Smart Search module also allows you to define in just a few clicks:
- content type: that is, choose whether to open the search to all content in your portal or only to particular types (blog articles, products);
- search fields and layouts: at this stage, in the search field we are allowed to choose whether or not to show product categories among the search results and, if necessary, among which fields of the product/content master to search;
- conditions: once the first parameters are set, we can thus choose whether to show the search only on some pages or on all pages, rather than specify the conditions of the product or content recommendations entered.
Blendee Smart Search: effective features, but not only that!
Intelligent use of the advanced search function within a shop or site cannot do without its seamless integration within the site/eCommerce.
If the goal is to provide a better browsing and purchasing experience, it is critical that search is also seamlessly integrated.
In this regard, Blendee’s Smart Search also allows for a high level of customization from a graphical point of view: in addition to a standard, easily customizable template, the module offers the possibility of selecting a custom template or even makes available the HTML creation mode.
Once you have selected the template you can proceed to customize it, in the choice of colors and style in order to make it consistent with that of the site/eCommerce.
The activities of optimizing the performance of a website or eCommerce in terms of quality and depth of navigation, conversions often goes through small activities and every small aspect can play a relevant role in the whole process: that is why the suggestion is not to leave anything to chance.
Often internal research is an understudied aspect, but smart use of it can instead prove to be really crucial.
