The tourist season in Italy has already entered its prime: the Easter holidays and the first spring bridges have in fact sanctioned the beginning of the “hottest” period for the entire industry.
But what to expect from this 2023?
Cities of art, sea, mountains, lakes and food and wine destinations:Italy still proves to be the most popular destination for many foreign tourists and a destination appreciated by its inhabitants as well.
According to data released by the Demoskpika Institute, there will be more than 442 million presences in our territory, an increase of 12.2 percent compared to the same 2022: respectable figures and a forecast on the trend decidedly rosy.
This is also confirmed by the forecast data released by ENIT at the last edition of Bit: a 30 percent growth in international tourism is forecast for 2023, with the number of arrivals expected to touch +8 percent compared to the average value of the last five years.
One thing is certain: the desire to travel is growing stronger. After a long period of restriction and fears due to the pandemic, the desire for escape is back, but more importantly, for relaxation and well-being. What experts call the revenge travel phenomenon is occurring: we are ready to regain the freedom to travel and the joy of discovering the world.
Tourism in Italy 2023: what will be the new trends?
While the forecast data confirm the desire and desire to return to travel, so much so that the expected values for 2023 equate to pre-pandemic values, what has certainly changed considerably in this past year is the expectation around vacation.
Whether it is a short stay at the seaside or a weekend in the midst of nature, rather than a trip to discover the historical and artistic beauties or the food and wine qualities of an area, it matters little: what is relevant in the eyes of today’s tourist is the experience he or she is about to live.
In 2023, we are no longer facing mere tourists, but conscious, hyper-connected, informed travelers who want to be actively involved: the vacation becomes a 360-degree experience that transforms and leaves a lasting memory.
What you want most is to disconnect from the daily grind, to take a rejuvenating break while thinking about your own well-being and relaxation.
Very often this also involves leaving one’s comfort zone, and especially for the younger generation, launching out to discover new adventures and destinations.
Escape from reality, but that’s not all: what is also winning new travelers is the sustainable and inclusive vacation, as well as flexible and safe! Prices and offers are, in fact, always two important criteria of choice, and although many say they are willing to spend a little more, there is always a careful eye on the wallet! The above are just some of the new trends that will affect tourism in Italy 2023 already in the coming months. Stay updated and find out all the news!
