Fall of big news at Blendee: new versions of features designed to boost site and eCommerce performance with a view to personalizing the customer experience were released in the latest release.
These include the new version of Smart Search, the intelligent search feature that enables the personalization of content and product searches within sites and eCommerce with the help of artificial intelligence.
Graphic layout, but not only that: with Blendee’s new Smart Search , customization becomes 360° and shows all its effectiveness. Results are customized according to the cluster of the different users approaching the search: all this translates, on the user side, into a better browsing and purchasing experience and, on the site/eCommerce side, into an increase in page views and an improvement in conversion rate.
Internal search engine: is it really that important?
Appealing graphic layout, optimization of browsing and purchasing flows, performant browsing experience from mobile devices, SEO friendly content: when designing sites and eCommerce, the attention paid to internal search functionality is too often, if mistakenly, forgotten.
Most of an online user’s navigation paths start with a search (think just for a moment about Google, Amazon) and this is also true on sites and eCommerce. Recent studies show that only 30 percent of users who visit a shop search for products within categories: the remaining percentage, the moment they have clear ideas about the product of interest, search for it through the dedicated box. Speed, relevant results thus enable users to continue their path concluding, in the case of eCommerce, more easily the purchase.
Data in hand, then, it seems evident how being able to improve smart search performance in terms of personalization becomes critical.
Blendee Smart Search: artificial intelligence and personalization
As previously anticipated, Blendee’s Smart Search allows a high level of customization of the results offered to the user.
This is made possible through the integration of content and product recommendations within the search results. Artificial intelligence algorithms used by the platform to personalize the on-site and off-site browsing experience condition the results, allowing particular content and products to be prioritized.
The personalization of search results is also made even more effective by the possibility of profiling and segmenting one’s audience. Thus, all this takes the form of the possibility of showing or not showing certain product selections to particular clusters of users.
Going into more detail, Blendee’s Smart Search allows you to configure:
- content type: that is, choose whether to open the search to all content in your portal or only to particular types (blog articles, products);
- segment: you can opt to create different recommendations depending on whether or not the user making the search belongs to the segment;
- algorithm: within Smart Search, it is possible to enter recommendations by taking advantage of the different types of algorithms in the platform;
- search fields and layout: in order to also make the search box graphics in line with the graphic style of the site and also perform well in terms of usability.
Smart search on your site/eCommerce in one click
Blendee’s Smart Search module is available in the platform among the features provided for customizing the on-site experience. Once configured in its key settings, it is easily integrated within the site/eCommerce and can replace the search box already present.
Improve your users’ browsing and purchasing experience and optimize your site’s performance, starting right from search. Discover Blendee Smart Search!
