Recurring order functionality for recurring purchases-that is, those that are a solid foundation for an e-commerce business-is an effective tool for incentivizing users to purchase, particularly when it comes to consumer products and goods (Amazon, you know it!).
Thanks to an effective Marketing Automation strategy, it is possible to optimize the performance of your eCommerce by implementing features aimed precisely at stimulating this type of purchase. This is precisely the case of the triggers that allow a high level of personalization of the customer experience thanks to the possibility of sending ad hoc communication following a particular event or action performed by the user.
Trigger e Personalized Email
Personalization activities on-site but not only: the marketing automation strategy implemented by Farmaè also includes a series of off-site activities, aimed at re-engaging the user once he or she has chosen to leave the site.
This is precisely the case with sending personalized emails when certain conditions and actions occur.
Recurring Order
Among the most widely used triggers in eCommerce we find the Recurring Order trigger particularly suitable for shops in the pharmaceutical or para-pharmaceutical sector. It involves sending an email, SMS message or notification to the user after a well-defined period of time since the purchase of a specific product. The recurring ordertrigger thus represents a particularly interesting feature for all those products that need to be repurchased on a regular basis due to expiration dates or periodic consumption.
Article from the ebook Case Study Farmaè. Marketing Automation for eCommerce: a case study of success in the parapharmaceutical industry.
