Have you ever thought of profiling your users through Christmas greetings? Pushing them to buy by filling the email, sent with the excuse of good wishes, with product recommendations could be a little too pushy, thus proving to be counterproductive. So here is a great opportunity to “limit” yourself to collecting some more information about them and therefore be able to re-engage them more effectively during the year.
Always remember that drop-by-drop profiling, in a measured but continuous way over time, will allow you to get to know your consumers more and more deeply.
What better occasion than a disinterested Christmas greeting email to collect information? So here we are with three suggestions of possible different approaches that result in profiling.
1. Have you been good?
Getting a vote from your customers can help you identify those who really love you and who could soon become your ambassadors!
2. Christmas menus
Try creating three different Christmas menus with your products or services that allow you to clearly identify three different customer clusters. It will be a soft way to understand their interests and be able to engage them in subsequent communications in a more profiled way.
3. Who will you spend Christmas with?
A question that allows you to understand how many of your users are single, for example, how many love holidays, how many will spend them with their family, etc. This is also a type of soft profiling but one that will allow you to send more targeted content or messages in the future. To stimulate the reaction of your customers, and since you will undoubtedly be enveloped in the Christmas spirit, you can offer them a surprise in exchange for the answer to your simple questionnaire: for example, a discount that can be spent in the first part of the year… perhaps customizing it on a category that, thanks to profiling, you will have guessed has a high interest for them! Clearly, these are just a few ideas that will need to be adapted to your specific business. If you think they don’t suit you at all – and since we are very good! – Contact us and we will be happy to study some of them directly with you.
Every opportunity for profiling is an opportunity to increase the value of your customers by strengthening your relationship with them!
