From personalizing the on-site experience, to sending targeted communications off-site as well, but not only:careful user profiling and segmentation can alsoprove strategically relevant when planning Google ADS campaigns.
From biographical data to information inherent in the browsing and purchasing path but more: Blendee collects and normalizes a significant amount of data inherent in users that, with the help of sophisticated artificial intelligence algorithms, can then be used to create highly profiled segments.
Blendee and Google ADS integration:
