The term “unveil rate” or “unveiling rate” defines a very interesting metric in marketing that allows us to understand the potential of our web project in terms of users.
It in fact allows us to detect the percentage of revealed users, that is, registered and subscribed to our site, in proportion to anonymous users.
According to the most recent statistics published on the subject, the percentage of users who choose to browse a site without releasing data and contact information, i.e., anonymously, is more than 98%, on average.
This means that, in principle, most of the strategies and activities we deploy are likely to target about 1.8% of our users.
Knowing how many registered users are in relation to anonymous users, i.e., the Unveil Rate, allows us to understand what are the most effective strategies to improve this data: a lead generation campaign, does not end only in the implementation of an ADS campaign, but also contemplates a whole series of activities necessary to stimulate users to register and release their data, and it is precisely at this stage that marketing automation and artificial intelligence show their potential, thanks to the contribution of the data on anonymous users that are collected.
