The acronym PII – Personally Identifiable Information, refers to all data and information that uniquely identifies a particular user.
As we can easily imagine, PII- Personally Identifiable Information is a closely related issue to that of privacy and the GPDR.
Indeed, their protection is of absolute importance: for many years such information has been considered the foundation by data-driven marketing, as it is so relevant for the purpose of identifying the individual and judged indispensable for tracking and following them across channels in order to offer them personalised customer experiences.
Included in this categorisation, data and information such as:
- last name and first name;
- email;
- credit or payment cards in general;
- tax code;
- phone number;
- personal information related to login;
- exact GPS coordinates;
- IP addresses.
