The term “Onlife” is a neologism that originates from the contraction of the terms on-line and off-line and has only recently entered common usage.
In fact, the expression “Onlife” is used to define the current social, economic and communicative framework in which we find ourselves living, characterised by a continuous interaction between the digital and physical worlds, between analogue and virtual reality.
In such a context, it is easy to see how it no longer makes sense to wonder whether users are online or offline, we talk about omnichannel customer experience and, even on the marketing side, we are increasingly looking for technological strategies and solutions, such as CDPs, that allow precisely to offer consumers fluid, personalised and valuable experiences, regardless of the channel they use and also to the reality in which the interaction takes place, whether physical or virtual.
The existence of the term is, therefore, closely linked to the era of digital transformation that we are currently experiencing, and precisely because of this it often distinguishes a real topic around which there are questions, including from an ethical standpoint.
The term “Onlife” was coined by philosopher Luciano Floridi, but it has entered more into the common lexicon after an event organised in October 2019 by the newspaper La Repubblica, titled precisely “On-line – The Future Seen Up Close.”
