A Consent Management Platform (CMP) is a technological solution for collecting and managing users’ consent regarding the processing of personal data.
The use of a Consent Management Platform is particularly important as it ensures, user-side, that the site complies with data protection laws, such as GDPR, and site owner-side that user privacy is safeguarded from unwanted data collection.
From this point of view, it is evident how the use of such a technological solution, in fact, helps to simplify business consent management, even from a technical point of view, as it manages the entire flow that concerns data collection and protection.
Specifically, it allows the management of the phase of:
- registration;
- filing;
- update;
- elimination;
There are many solutions and platforms designed for consent management. When choosing, several factors should be considered, such as:
- ease of integration ensured by the presence of APIs and SDKs;
- User friendly interface that enables simplified management of documents and their display;
- adherence to the IAB’s TFC 2.0 framework, a European reference standard for collecting and sharing user authorisation among all stakeholders in the supply chain.
