How do you build an effective e-commerce strategy? Here are 4 key factors for success. Let’s look at them together.
The growth of ecommerce in recent times has undoubtedly been very strong. Fruit also of the pandemic, the development of online commerce has seen an unparalleled boost.
But like any other business, for an ecommerce business to sell it is not enough just to have an online presence, it is important to put in place a series of ecommerce strategies to find new customers and keep existing ones.
In this article you will discover 4 winning strategies to improve your ecommerce and make the shopping experience in your ecommerce unique.
eCommerce: an ever-evolving world
Diffusion of new technologies, increasingly immersive shopping experiences, tailored services, increasingly demanding, informed and digitized consumers: the eCommerce world is constantly evolving, and the high level of competition is a continuous stimulus for players to innovate.
But in a process of continuous evolution, what is important not to lose sight of?
Without a doubt, the customer and their customer experience!
Here then are 4 key factors to always consider when creating a successful strategy.
#1 – Omnichannelality
Today eCommerce is only one part of a brand identity. Therefore, the customer experience cannot be limited to the online shop alone. It is necessary to create an integrated strategy that is consistent across all channels, whether we are talking about physical stores, social media, etc…
Through the use of a Customer Data Platform, data and information can be collected from every touchpoint. Marketing automation and data-driven marketing strategies enable the creation of personalized and relevant experiences for each individual customer, significantly improving the performance of each eCommerce in terms of customer engagement and sales.
#2 – Predictive Marketing
Anticipating users’ needs by meeting them before they arise: the use of a marketing approach based on data analysis and the use of sophisticated artificial intelligence algorithms make it possible to personalize users’ browsing and purchasing experience, showing products and content in line with their expectations.
#3 – Customized Customer Experience for a Successful ecommerce
Anticipating users’ interests and expectations but not only: the success of an effective marketing strategy for ecommerce comes precisely from personalizing the user experience, which does not end within the shop.
It, as we have seen, increasingly involves the different touchpoints of interaction between brand and consumer and should be kept consistent in each of them.
To deliver an engaging customer experience, brands must be able to know their customers and users thoroughly, have a complete portrait of them, and accompany them throughout the entire customer journey
#4 – Mobile Commerce
According to a recent study conducted by PayPal in collaboration with Ipsos, 63 percent of Italian consumers inquire about products and services by browsing from mobile devices at least once a day, and more than 83 percent have made at least one purchase. The data become even more significant if the focus shifts to the new generations who prefer to buy from smartphones.
Here’s that in the design phase, it is imperative that one’s eCommerce site is also easily navigable from mobile, offering fast and satisfying browsing and purchasing experiences
Marketing Automation for eCommerce: much more than a platform
Creatingpersonalized and valuable customer experiences is the key to driving your eCommerce to success. Doing so requires the right strategy but also the support of high-performance technology.
Blendee, due to its nature as a Customer Data Platform, is able to collect and normalize data from multiple channels and sources, making it available at a single customer view.
With the contribution of artificial intelligence e machine learning, Blendee transforms data into real wealth, enabling advanced user profiling and segmentation.From user profiling and segmentation to delivering personalized customer experiences is a short step.With Blendee, communications and content can be personalized at every level of user interaction and across multiple channels.
Contact us to discover the full potential of Blendee!
