How to manage quotes and appointments with marketing automation to integrate physical stores into your marketing strategy?
Often, when talking about Marketing Automation one thinks only of online personalization activities. In reality, its potential goes far beyond that. In fact, thanks to its nature as a CDP and its integration withArtificial Intelligence, it enables the integration of information obtained from online and offline channels and the creation of cross channel customer experiences.
Making a focus on the furniture industry, among the various functionalities for omnichannel strategies, Blendee offers Quote and Appointment Management at the point of sale.
Mondo Convenienza and Pensare Casa, top interior design companies, have chosen to leverage these functions, improving online and offline sales performance and increasing customer loyalty.
Thanks to the ability to collect, normalize data from multiple channels, it is possible to give rise to evolved workflows that can re-engage users in the pre/post appointment phase at the point of sale and in the post-preventative phase.
In the specific case of quotes, if the user is provided with the ability to create his or her own online quote, Blendee provides the salespeople in the physical store with all the necessary information about the potential customer to successfully conclude the business proposal.
Using complex artificial intelligence algorithms, Blendee is able to support store operators by providing them with information on:
- the most attractive products for the individual customer
- offers dedicated to the segment they belong to or to the individual customer
- The promotions to be sent for later fruition
- the products to be shown in line with previous purchases
