How do Blendee’s dynamic forms help you profile users effectively? Read on and find out why collecting data is important.
Demographic characteristics, tastes, interests: if we manage to know a lot about the users who browse our site or interact with our brand by analyzing their browsing and purchasing behavior data, a lot of other interesting information can be gathered if we ask them direct questions.In this case, the more the request for information is contextual to the content displayed and consistent with the browsing experience the user is having, the more it will be perceived, by the latter as non-invasive.All this translates into a greater propensity to release useful information, a propensity that becomes a real will the very moment the user recognizes its usefulness, whether it is commercial (discounts and promotions) or related to the possibility of having a personalized browsing experience.
Dynamic smart forms: how to collect and profile users with Blendee
Among the features of Blendee, dynamic forms are, without a doubt, one of the most used features for gathering information both a preliminary stage of profiling, and at a later stage with surveys aimed at investigating the quality of a given of product/service.
Made using a simple and intuitive editor, Blendee forms allow questions to be displayed dynamically depending on the target user segment and at the most appropriate time. Data collection can thus be spread over several stages, thanks to the ability to aggregate all the information collected from time to time.
Blendee’s Smart Form: the success case of NAMEDSPORT
Sports and Nutrition: for NAMEDSPORT, an Italian company specializing in the creation of superfood products designed to provide every athlete with a complete and balanced diet for optimal sports performance, in-depth knowledge of its users has proven to be crucial in enabling a “tailor-made” business proposition.
The company has, thus, decided to focus on forms in order to be able to customize its product offerings specifically according to the sport played by the user who lands or signs up on the site. The forms shown are different depending on the segment to which the user belongs.
Here are two examples:
USERS SUBSCRIBED TO NEWSLETTERS OR COMMERCIAL COMMUNICATIONS
USERS NOT SUBSCRIBED TO THE NEWSLETTERS OR COMMERCIAL COMMUNICATIONS
In the latter case, in addition to asking the user for his or her preferred sport, newsletter subscription is also requested. Thus, the form also takes on a lead generation function. The data collected through the form are then used to create customized DEMs and to personalize the recommendations on the site in order to show each user useful products for the sport they play.
User Profiling: how to know users’ tastes and preferences. The Bellissima case
Bellissima the brand dedicated to the beauty of all women, which offers products for hair care, body care, skin care and nail care, has configured custom forms within its site to collect the tastes and needs of its users, so as to then propose products in line with their personality. Users who were viewing the product detail page for the product “My Pro Ceramic professional hair dryer,” during a product sponsorship campaign, a form appeared that was intended to ask the user why the user was considering purchasing that product. The user had 7 answers available, of which he or she could select a maximum of 2. Once the user filled out the questionnaire, he or she would see a thank-you message with a coupon code that could be used to purchase that specific product.
Dynamic, customizable, easy to set up: Blendee’s forms are the ideal tool for collecting data and profiling your audience to the best of your ability, a key activity for creating effective marketing strategies!
