Participation in Netcomm Forum 2024 was a great success: Blendee confirmed itself as one of the most innovative players in the Italian madtech sector in terms of both technological solutions and service offerings.
The event proved to be an interesting appointment for the entire digital marketing and e-commerce market. Once again, we want to thank you all; there have already been opportunities to speak with many of you upon returning from the fair, and in the coming times, other appointments will see us involved in continuing our fruitful conversations.
Ten days later, we especially need to thank Netcom for the exceptional organization. This was a crucial event as we officially presented our App Store, which was a great success. The topics discussed at the stand generated significant interest, and the Round Table was particularly appreciated.
During the event, we officially presentedthe Blendee App Store,the first marketplace dedicated to the world of marketing and advertisingdesigned to offer users an even richer and more personalized experience, providing them with truly innovative tools and a modular approach that simplifies the management and use of the Marketing Operating System.
The innovative formula of the APP Store includes engines and apps that contain basic and advanced features that can be easily selected and added to the basic configuration offered by the platform based on strategic needs and business objectives.
A Truly Unique Exhibition Space
Our fantastic stand set the scene: an exhibition space where we had the opportunity to showcase and appreciate the peculiarities of our M.O.S through training sessions that took place over the two days. We chose to dedicate an entire area of our stand to training activities with a rich agenda of appointments for in-depth sessions and live demos .
Networking activities and one-to-one meetings with our experts led to interesting partnerships.
Blendee’s M.O.S: Workshop and Round Table
On the first day, our CEO Gian Marioheld a workshop titled “M.O.S. Identity Resolution: Increasing Reach with a Cross-Domain & Cross-Device Approach “ during which he explored the topic of identity resolution as anidentity resolution alternative to third-party cookies, focusing on the peculiarities of Blendee’s identity resolution process (Blendee ID).
Among the highlights was Gian Mario’s participation in the round table titled “Artificial Intelligence and Redesigning Every Activity Along the Value Chain” where the impact of artificial intelligence on processes and models along the entire value chain was discussed.
A heartfelt thank you to all those who made our participation special: many clients, prospects, and longtime partners came to visit us.
The presentation of the APP Store was a real success: it generated great interest and allowed us to showcase all the potential of Blendee as madtech overlayerthat is, a solution capable of perfectly integrating with the technologies present in the company, enhancing their functionalities, and enabling a more effective and integrated management of the customer journey.
The future is increasingly marked by data-driven strategies and approaches, and we are ready to write it alongside our partners and clients.
See you at the next Netcomm Forum!
