The Christmas shopping season is over, past the gift hunt, we are already projected towards the final round of the winter shopping season, that of the sales.Despite the fact that every year forecasts of spending are always lower than in previous years, winter sales represent for many e-commerce and retail an unmissable opportunity to increase sales and dispose of surpluses before kicking off the new season.Find out then how to implement a successful marketing strategy: best practices and useful tips are waiting for you just a click away.Enjoy reading!
Winter sales 2020: how to best prepare for them
From user profiling to the implementation of campaigns for lead acquisition: like any good marketing strategy, the one for winter sales includes a series of activities to be carried out in the days leading up to the very beginning of promotional activities.Here are 3 useful tips:
- Profiling and User SegmentationDetails, information on purchasing behavior and browsing: analyze your users’ data and segment them into different clusters.Offer them personalized promotions via email, SMS, push notifications or directly at the point of sale.
- Clear and customized promotional offers Preview discounts that can gradually increase as sales close and always make the starting and final price explicit.Create customized promotions for particular user and customer segments, add gadgets or provide free shipping.
- Pre-Sale and Lead Generation CampaignsAnticipate a selection of promotions to your most loyal customers via SMS or emailAmplify your contact list with lead generation campaigns: promote on social media or with ADS campaigns to sign up to take advantage of special reserved offers.
IN PILLSIn the pre-sale phase: analyze and segment users and prospects and prepare targeted offers and personalized browsing experiences for each cluster.
Winter sales: a great opportunity to increase your sales
So many channels and the ability to reach your users anywhere, but be careful to choose the right mix that also takes into account the stage of their customer journey.
- Email marketing, SMS and Push Notification Reach your users at every stage of their customer journey. Inform them of the start of sales, send them personalized offers, show related products to those who have made the purchase or, in the run-up to the end of promotions, surprise them with last-minute deals if they haven’t purchased yet.Integrate email marketing e web push notification with strategies of mobile marketing: SMS can also prove to be a great tool for off-line marketing strategies.
- Triggers for engaging shopping experiences Surprise your users by personalizing their shopping experience within your online shop: show them must-have offers on the home page on the products they are most interested in.Activate upselling and cross-selling strategies through product reccomendation dynamic and personalized.
- Social Media and AD Campaigns Choose to integrate an effective social strategy: engage your potential customers with an engaging storytelling that does not only offer them product-related deals.Create contests, invite participation and share your content with hashtags dedicated to sales, provide informative content or create timed offers.Activate Google ADS campaigns in search and display mode and integrate to these Google Shopping campaigns also on remarketing targets to increase user loyalty and bring back to your site those who, perhaps, have not yet purchased.Integrate to Google ADS campaigns also on Facebook and Instagram by integrating the product catalog of your site and realizing campaigns of dynamic remarketing.
IN PILLS:During the sale period, choose the right channel and create personalized content for your users and customers that is in line with their interests.
Marketing for sales: how to retain customers once promotions are over
While it is important to make the most of the sale period to increase sales, it is even more important to be able to retain new contacts acquired right during the promotion period.Here are two useful tips on how to do this:
- Remarketing Campaigns Find even new customers acquired during sales campaigns with remarketing activities on both Google and Facebook/Instagram
- Lead NurturingStrengthen the relationship with existing customers and prepare to retain new contacts so that they become customers by providing them with content/products that align with their needs in order to keep them interested in your brand.
IN PILLSEPersonalizing your users’ offer and shopping experience is the basis for an effective retention strategy.
