Much more than 160 characters: SMS is still one of the most effective promotional and engagement tools a brand has at its disposal to communicate offers, updates, reminders.
In the age of instant messaging APPs, in fact, SMS are no longer the preferred tool for communication with contacts in one’s address book but, precisely because of this, when they do arrive, they manage to significantly capture the attention of those who receive them.
Quick to send, customizable: SMS marketing campaigns have a high engagement rate. Data and statistics show that users who receive SMS from brands/companies do not judge them to be invasive, on the contrary, they appreciate the content. All this is surely due to the fact that the use that companies usually make of them is, however, rather limited to special occasions (particular promotional campaigns, reminders of appointments at the point of sale..) and in any case responds to an explicitly declared consent of the users themselves.
But how to create effective SMS in a few simple steps?
SMS marketing functionality: create your SMS in just a few clicks
A few simple steps to simultaneously configure and send your SMS: we are pleased to preview the new SMS feature that will be available with the next release.
This is a feature that will allow you to manage SMS marketing campaigns even outside the configuration of an experience, as is already possible for email, in a few simple clicks.
Imagine, on the occasion of the Sales, we want to launch an SMS campaign to invite our users to discover special promotions within our store.
By accessing the new SMS feature, it will be possible to configure our message by setting:
- message name
- segment or list to send it to
- date and time of sending
Once this configuration is completed, it is possible to proceed with the composition and customization of the message text, including defining the sender.
The most effective SMS message? Find out with A/B Testing
Optimize the performance of your SMS campaigns with Blendee’s A/B Testing: you can create multiple variants of an SMS, change its content and find out what your users prefer.
Any SMS content on paper can be a winner, but only one can generate more engagement, more clicks and why not more conversions.
Especially during particular promotions, we suggest that you always test your SMS before sending
- Define your SMS variants
- Establish your sample of users
- Choose the parameters for which to judge the best performance
- Configure and start the test
Blendee’s A/B testing will allow you to test your SMS on a small sample of users, allowing you to then go on to send only the best-performing message to the remaining audience.
