AOS stands for Average Order Size.
The term “AOS – Average Order Size” thus refers to the average number of orders received over a period of time.
Very often when the concept of “Average Order Size” is referred to, it also refers to the better known concept of “Average Order Value” (AOV).
In both cases, these are two important KPIs for evaluating the effectiveness of marketing campaigns and eCommerce performance.
There are a number of marketing strategies and activities that can be deployed to increase an eCommerce’s AOS and AOV, and these cannot be separated from an effective marketing automation and web personalisation strategy.
Here are some of them:
- follow up on second purchase;
- dynamic product recommendation for up-selling and cross-selling strategies;
- fidelity program;
- referral program.
As you can guess, marketing activities and strategies aimed at increasing eCommerce performance with regard to AOS can no longer be separated from an effective profiling and personalisation strategy for the customer experience.
For more information, please also see other related items:
