“Consent Management” refers to the process and activities involved in collecting, classifying, storing,accessing, and updating individual consents for data use under privacy regulations.
As we know, everything related to the management and processing of user data is a matter of primary importance for companies, but it often involves a rather complex management.
For this reason, more and more companies are choosing to make use of consent management platforms.
While on the corporate side, they allow for better technical management and ensure effective compliance with the name, such as that of the GDPR, user side, they are a guarantee of the seriousness and security shown by the company itself with regard to privacy.