“It’s time to build” reads the claim introducing “Rearc Build for Privacy Series“, the event organized by IAB Tech Lab, held last Nov. 16 in London that featured leading privacy experts, technology solution providers and authorities in the field of regulation and protection of personal data.
Among the participants was also our team, in the figures of Gian Mario Infelici, CEO of Blendee, Salvatore Nicotra e Gian Luca Cecchi, chief technology officer and chief solution architect, respectively. Blendee is a member of IAB TechLab with active participation in the “Global Privacy Working Group” by our CTO Salvatore Nicotra.
Among the various topics covered during the day, an in-depth discussion was also devoted to news related to the Global Privacy Platform.
Let’s find out together.
Global Privacy Platform: what is it?
Before introducing the latest news about the Global Privacy Platform, let us devote a little background to the project.
The Global Privacy Platform (GPP) is part of a set of solutions developed by IAB Tech Lab as part of the Rearc project born with the aim of helping the industry overcome the various difficulties related to adapting to the many international regulations present regarding privacy and the processing of personal data.
Specifically, the Global Privacy Platform is a protocol designed to simplify the transmission of signals about privacy, consent, and consumer choice throughout the supply chain related to the delivery of advertising services. It thus enables the various players along this supply chain, from advertisers to publishers to technology providers, to adapt to the different regulations in the markets.
The Global Privacy Platform to date supports the consent variables of US Privacy, IAB Europe TCF and IAB Canada TCF.
For more details, please see the full specifications available on the IAB TechLab sites.
Global Privacy Platform: what to expect?
Among the topics covered during the event, news and updates that will affect the Global Privacy Platform in the coming months were reviewed.
In particular:
- Google Ad Manager will support GPP for U.S. compliance in fourth quarter 2023
- Legacy signals related to US Privacy will be deprecated as of January 31, 2024
- TCF Europe has not yet defined the timeline regarding the deprecation of the legacy signal.
