The beginning of the year marked by great news and interesting projects for Blendee: it kicks off in February the first cycle of webinars completely dedicated to discovering and deepening the functionality and potential of the Marketing Operating System.
Many appointments on the agenda, thematic insights, technical focuses, use cases and successful case studies: the new format dedicated to training will touch on interesting and first-rate topics in marketing and advertising with content that will allow participants to appreciate the potential of the platform.
Evolved audience profiling and segmentation through the use of first-party data and predictive models, audience extension and enrichment for even better performing ADS campaigns, identity resolution, real-time personalization, audience activation on external platforms and CTV: these are some of the topics that will be explored in depth during the series of appointments that will begin next Feb. 15 and include two monthly appointments.
Blendee webinars: February dates
Evolved profiling and segmentation and data enrichment and extension strategies: i first two Blendee webinars scheduled for February will focus on creating highly profiled audiences for effective on-site and off-site ADS campaigns and personalization activities.
Here, in detail, are the first two February appointments:
🗓️ February 15, 2024 | 11:00 am Audience Segmentation: profiling beyond first-party data
🗓️ February 27, 2024 | 11:00 am Data Enrichment and Audience Extension: how to create winning target audiences!
Blendee Webinar Series: a preview of other training events
After the first two February appointments, the Blendee Webinar Series continues with many more interesting appointments. Here’s a preview of them:
March
🗓️ March 6, 2024 | 11:00 a.m. Identity Resolution: building unique user profiles from a cross-device perspective 🗓️ March 19, 2024 | 11:00 a.m. A.I. Real -Time Personalization: “tailored” products and content, in real time 🗓️ March 28, 2024 | 11:00 a.m. On-site personalization: behavioral message
April
🗓️ April 10 | 11:00 a.m. Audience Targets with Blendee: segments, audience clusters and contextual audiences.
Follow us on our social channels to stay up-to-date on the agenda and find out how to register for free at different appointments! Stay Tuned!
