From the analysis of customer behavior to profiling and advanced segmentation activities: real-time data represent a fundamental factor for the implementation of effective personalization activities and one of the most effective aspects to affect the increase in value itself [...]
Privacy and data protection on the one hand, profiling and personalization of the customer experience on the other: when it comes to personal information, brands, marketers, advertisers, and martech and adtech operators, more generally, often find themselves having to [...]
The long weekend of Black Friday and Cyber Monday has begun.Discounts have been going crazy online and in stores for days, and consumers have already been hunting for the best deal for some time. Email marketing campaigns, ADS ads, activities on the [...]
The effectiveness of a brand's marketing strategy is increasingly tied to the ability to create personalized and valuable customer experiences: data released by McKinsey, show how personalizing the customer experience can affect the reduction of costs [...]
Privacy and personalization or privacy vs. personalization? That is the dilemma, Hamlet would have said!We have inconvenienced the protagonist of the Shakespearean tragedy, paraphrasing his most famous line, to focus attention again on one of the most frequent paradoxes that occur when we talk [...]
Programmatic advertising in our country reached a value of about 788 million euros, with a growth of 10% compared to the previous year. This was announced by the data of the Internet Media Observatory of the Milan Polytechnic, confirmed also in this [...]
CRM, CDP, DMP and more: the marketing technology market is in constant turmoil. Faced with post-modern consumers, who are increasingly informed, aware, hyper-connected, but also disenchanted and elusive, brands cannot disregard their knowledge [...]
A 360-degree view of one's users and customers is for marketers and strategists no longer just a coveted goal, but an unavoidable necessity if one wishes to invest in personalizing the customer experience. Indeed, it is here that lies the key [...]
Personalization of the customer experience has now become a priority for all those companies operating in the retail sector. Physical stores are where customers interact directly with the company's products and staff. [...]
The tourist season in Italy has already entered its prime: the Easter holidays and the first spring bridges have actually sanctioned the beginning of the "hottest" period for the entire industry. But what to expect from this 2023? Cities of art, sea, [...]