Personalization activities for even more effective customer engagement-oriented marketing strategies: let's talk again about the RFM matrix, one of the most effective audience profiling and segmentation models in eCommerce. Already in a previous article we had the opportunity [...]
RFM matrix: why use it for your e-commerce strategy? From more traditional campaigns to inbound marketing activities: all too often, within companies, the focus of marketers and strategists is geared toward acquiring new customers rather than retaining those [...]
It is from an in-depth knowledge of prospects and customers that the best, most relevant marketing campaigns are made. Let's find out together how effective customer profiling, first, and segmentation activities, later, can contribute to success. One of the [...]
Why use RFM analysis for individual user profiling? Learn what it is and how it works in the context of customer segmentation and identifying the best ones by continuing to read our column User Profiling Pills. Segmenting your user base, [...]