Retain your most "valuable" users and engage all those who haven't purchased from your shop in a long time: it's time to put in place an effective profiling and segmentation strategy for your audience in order to identify the most [...]
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Profiling Anonymous Users
In the age of customer centricity, faced with an increasingly attentive and aware consumer, a brand's ability to create relevant customer experiences across every physical and digital touchpoint plays, without a doubt, a crucial role in its [...]
From a better knowledge of one's audience pass the best campaigns, the most effective ones: in many articles of our blog we have addressed several times the topic related to audience profiling and segmentation, pointing out how crucial it is to give [...]
Having an in-depth knowledge of one's users and customers, being able to analyze their behaviors and buying habits, and aggregate information and data from multiple sources has always been every marketer's dream, which is now achievable through the use of Customer Data Platform.If [...]
In this episode of our series "User Profiling Pills" we address what should be the first macro-segmentation to be performed for a proper Marketing Personalization strategy, we are talking about the distinction between: Anonymous Users Registered Users - Lead Customers The goal [...]
Rarely when we talk about marketing strategies do we refer to anonymous users, although they represent, on average, almost the entirety of users who visit a site or eCommerce.With the term "anonymous users" we are in fact going to define all the [...]
Do you know how much your users are worth? Properly identify your audience and metrics to calculate the value of your users in today's article in our column, "User Profiling Pills." Users, consumers, visitors or more simply people, as it would [...]