A 360-degree view of one's users and customers is for marketers and strategists no longer just a coveted goal, but an unavoidable necessity if one wishes to invest in personalizing the customer experience. Indeed, it is here that lies the key [...]
Technological innovation, race for digital transformation: in the past two years, due to the forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
Virtual showrooms, immersive experiences, the ability to learn product information directly from QR codes, RFID technologies to recommend products for up-selling and cross-selling: in the face of the eCommerce boom, the retail world is trying to preserve its [...]
Personalizing retail with marketing automation is a competitive choice, especially today, in the era of the Covid-19 pandemic. Through virtual reality, chatbots, click-and-collect services, the retail world is resurrecting its fortunes by putting all its eggs in the transformation [...]
How to personalize the customer experience from the website to the social channel? Let's find out together how to improve your social campaigns with Blendee! From personalizing content and product offers on the website, to sending targeted communications via email or through [...]
Talking about omnichannel customer journey, we have already anticipated the need to implement omnichannel marketing strategies, which are able to intervene in the user lifecycle, recognizing the user and offering a unique experience across all channels. To do this requires some [...]
How does e-commerce marketing automation optimize a company's user experience and marketing activities? Let's find out together! E-commerce marketing automation is not the ultimate remedy for an e-commerce business, but it can often prove to be the ideal solution on two main fronts. Side [...]
What does omnichannel marketing automation consist of? From on-site navigation, to the store, through email and Facebook, what are the possible scenarios for a customer experience driven by marketing automation? Let's look at some examples. On-site navigation. Personalization based on recognition [...]
From user profiling in omnichannel strategy comes the best marketing strategies to grow your business. Demographic information, browsing behavior, past and present, source channels, buying habits and more: the features of Blendee [...]