Marketing Automation is often associated solely with the benefits it can bring in managing relationships with one's target audience-whether a B2B lead or a B2C customer-for the purpose of direct sales. In this article [...]
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FMCG Marketing
In the last article of our blog we analyzed the key role that evolved marketing automation tools can play in the strategy of FMCG companies.In this article we will look in detail at the importance of being able to collect and aggregate data [...]