E-commerce ideas for Christmas: 3 useful tips for you!
In this article we want to give you some ideas and examples of how you can personalize your users’ experience during the Christmas season.
In fact, thanks to the ability to segment and profile your users, you will be able to show them personalized suggestions that can increase your ecommerce conversions at Christmas without necessarily having to resort to discounts and promotions.
Improving the user experience is a trump card you can play right away, let’s find out how with three simple tips that are also effective for your ecommerce results.
1. Lists of personalized gift ideas
Simplify your customers’ choice by offering them lists of gift ideas targeted by segment.
In addition to products, show the right content to each segment, thus helping them choose the best gifts with respect to the interests they have expressed.
One site that carries out this activity in an interesting way is The Terrain.
Notice how they involve their VIP users by making them protagonists and co-authors of guides to choosing the best gifts.
Proposing these personalized lists will allow you to give original ideas to your customers for choosing the ideal gift while managing to gratify your best customers who, by creating these lists, will feel like they are protagonists in the life of your brand.
If you want to learn more about how to segment and profile your VIP users, you can read this article from our blog.
2. Reassure and be clear about delivery dates
Create a highly visible calendar that clearly shows delivery dates and reassures users.
Reassuring them that the gifts they have painstakingly chosen will arrive on time is critical or the risk that they will go elsewhere will become high.
In fact, the delivery date is one of the biggest anxieties related to Christmas gifts:
Will the gift I ordered arrive on time ?
Take this into account by tailoring messages to consider the approaching holiday.
Again, you could create a premium proposition for your VIP users or, by segmenting users by browsing location, indicate the best delivery dates. A customized message that mentions delivery times to the user’s specific location will make the message extremely more credible and relevant.
This is an example of how Nasty Gal, with a simple but effective popup, manages to clarify and lighten what might otherwise be sterile communication.
3. Create a contest related to your customers’ wishlist
Who wouldn’t love to win their own wishlist?
This proposal by Need Supply Co. is interesting in several respects.
In addition to the ability to engage their customers with a highly personalized sweepstakes, this also turns out to be a very clever way to push them to create their own wishlists…thus allowing us to do even more precise profiling of their tastes.
These products, in the case of not winning, will turn out to be an abandoned super cart that you can insist on in the following days…
…Will your user be able to resist personalized temptations?
